Private Label Rights for Affiliate Marketers

Learning how to use Private Label Rights material will grow your affiliate marketing business. See how PLR is ideal for content development, email marketing, or even as an additional product line for additional income.

I have used PLR articles and ebooks for years. Particularly when I have little time to write original content. 

I have been told I could increase my writing speed if I practiced. But it still takes me time to think of ideas, do research, and write articles and blog posts for my website. I am just slow!

And I do not have a budget to hire writers from sites like and

If you are like me, then read on to see if PLR fits into your affiliate marketing efforts.

What are Private Label Rights?

The following short 1-minute video (1:35) explains PLR. You usually see PLR every day. Even see it in the supermarket. And definitely online in the form of digital products. 

Private Label Rights is a right or license where the creator sells most or all of the intellectual property rights to their work. 

You may sell or give away PLR products to others and you keep the profits. You may also change the product however you see fit. You also may claim that you are the author. But you CANNOT claim the copyright to the product.

Generally, you may change a PLR product in any way that you please. This means you can take the initial product, change it, add to it, take away from it, extract portions, rebrand it, among other things! Additionally, you may place your name on it and market that product as your own. 

Advantages of Using PLR Products

  • Saves time - Are you rushed for time and need content for your marketing? Pre-written PLR articles saves you from writing it yourself or engaging a writer ( for example), waiting for article delivery, proofing, editing, and accepting the article. 
  • Creates content ​- There is a hugh variety of subject matter available as PLR. It is useful for website articles, blog posts, autoresponders, and marketing campaigns. 
  • Saves money - Far more affordable than paying someone to write content for you. 
  • Gains status as an authority on a subject - Add enough content to your website, you will become recognized as an authority on your subject matter. The search engines will recognize and rank your site higher in search engine results pages as more people visit your website.
  • Disadvantages of Using PLR Products

  • Content duplication - Using PLR may be duplicate content if users do not modify the PLR material. This is why PLR should be modified to reflect your own personality.
  • Quality - The quality of PLR varies widely between PLR sellers. The better PLR vendors provide quality, professionally written material, often with limited distribution. 
  • Generic - PLR products tend to be generic in nature, particularly the free and low-cost offerings. Professionally developed PLR reflects far more research effort and includes more specific information.
  • 10 Amazing Tips for Using PLR Products

  • ​The most important tip is to modify PLR products to reflect your "voice" and be indistinguishable from your personally developed content. Everyone has different writing and speaking styles. So revise the PLR material to reflect your personality.
  • Add stories to PLR material to make the subject matter more entertaining and enjoyable for the reader.
  • Frequently add more content to your website using PLR material. This gives a reason for visitors to return more often to see what's new.
  • Share your PLR content on social media. Break up your modified PLR into visual bites ( sound bites for the eyes) for social media posting and sharing.
  • Use PLR material in email marketing. This is a handy method for creating content for your autoresponders.
  • Create ecourse using PLR material. This is another way to add content to your website or email marketing efforts.
  • Create list magnets as an incentive for people to sign up to your list, newsletter, or autoresponder.
  • Use PLR material in community or support forums. PLR content can be used as discussion starters, sharing useful information, and the like. By participating in forums, people will recognize you as an authority.
  • Create marketing and advertising products using PLR material. Create ads, landing pages, sales pages, splash pages, and more.
  • Respond to Quora questions using your PLR material. This will establish you as an expert and increase your online authority.
  • How to Find Private Label Rights Products

    Using a search engine like Google, add your search term plus (+) the term plr as in the following example.

    Searching for PLR products using Google

    Here are some PLR material sources I use:

    PLR Wiki​ -   My PLR blog

    Do It Yourself PLR (List Magnets)​ - This is Alice Serba's site. She has been publishing quality PLR material since 2006. (I am an affiliate.)​ - IDplr is a large PLR membership site started in 2008. They feature over 12,500 products with Private Label and Resale rights licenses. And registration is FREE. (I am an affiliate.)​

    Resell Rights Weekly​ - RRW has a FREE Membership that allows you to download digital products for free! These products have either Private Label Rights or Resale Rights. (I am an affiliate.)​

    If you have any questions or comments about the Private Label Rights, please fill in and submit the form below. I love feedback.

    Click Here to Leave a Comment Below

    Leave a Comment: